Be bold. Be beautiful. Be confident. Be fantastic you.

FU Beauty isn’t just skin health. It’s membership in a community built on science, results, and confidence. Designed for all, accessible by choice. Members receive day-one benefits and ongoing results that only grow stronger with time.

Join Now

Be bold.
Be beautiful.
Be confident.
Be fantastic you.

FU Beauty isn’t just skin health. It’s membership in a community built on science, results, and confidence. Designed for all, accessible by choice. Members receive day-one benefits and ongoing results that only grow stronger with time.

Join Now
A photo shows four skincare product bottles with silver bases and teal caps, arranged in two rows. The front row, from left to right, features: "fu BEAUTY NIGHT MOISTURIZER" (moon and star icon), "fu BEAUTY MORNING HYDRATION SERUM" (sun icon), and "fu BEAUTY NIGHT NOURISHING SERUM" (moon and star icon). The back right bottle is "fu BEAUTY MORNING MOISTURIZER" (sun icon). Each bottle is labeled "0.5 fl oz (15 mL)". Water splashes are seen on both sides of the bottles.

Four Products.
One Streamlined System.

FU Beauty is a purposeful and simple four step routine with two daytime and two nighttime essentials, formulated to hydrate, protect, nourish, and renew your skin around the clock. Scientifically designed and refined with feedback from real users, it delivers the dependable, lasting improvement you crave.

SECURE YOUR SPOT

FU used to be an insult.
Now it's your best compliment ever.

Because around here, FU stands for Fantastic You. The bold, confident, unstoppable version of yourself. We took the most rebellious two letters in the alphabet and turned them into a skin health movement. No filters. No hype. Just skin health science that actually works.

DISCOVER DIFFERENT

Photograph of a pipette dispensing a drop of teal liquid into a test tube, with several other test tubes containing the same liquid visible below. The image has a strong teal color filter.

A science–informed skin health system for visibly smoother, more radiant skin
Reduces the appearance of fine lines in 30 days while unlocking deeper hydration and sustained radiance

Photograph of a person in a lab coat, blue gloves, and safety goggles looking into a microscope, with another person blurred in the background.

Research grounded, small batch excellence
Skin health that feels custom, and delivers reproducible results

Photograph of various clear glass laboratory items on a light blue-green background. Several petri dishes contain water droplets, a clear gel, a single green leaf, and two different green plant sprigs. Two glass stirring rods and a small, round, green translucent object are also visible.

A combination of clean ingredients and proprietary skin-renewing technology
Hydrates deeply, refining texture and restoring balance without irritation for smoother, noticeably healthier and more even skin

A woman in a light-colored sleeveless top applying white cream to her face while looking at her reflection in a mirror.

Produced in the United States from globally sourced ingredients
Collaboratively developed with users like you and validated in real-use testing

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Visible results.
Confidence that lasts
See improvements to skin texture and hydration within 14 days. Giving way to sustained firmness and deeper radiance with continued use

A middle-aged woman with short, wavy brown and gray hair, smiling gently at the camera. She has blue eyes and is wearing a white collared shirt, unbuttoned at the top. The background is a blurred green outdoor setting.

Restores resilience, reinforces firmness and enhances elasticity
Promotes a plumper and tighter appearance. Deep hydration and collagen support work together to refill volume and tighten skin for a visibly lifted, resilient, youthful complexion

Photograph of a person's face in a close-up, with a blue eye and wet skin. Water splashes across the right side of the face, with droplets running down the cheek and forehead.

Deep nourishing hydration and skin texture refinement in one system
Locks in long-lasting hydration to reveal silky-smooth, supple skin that feels luxurious to the touch. Sustained use keeps your skin looking refined day after day

Photograph of a smiling woman with long dark hair looking at her reflection in a mirror while gently touching her chin and jawline with both hands.

Calms sensitive skin and restores a visibly even tone
Validated by real users to be gentle on reactive skin, reduce redness, irritation and the appearance of dark spots and discoloration revealing a more balanced, comfortable even-toned complexion

Photograph of a smiling woman with blonde and grey hair, wearing a white robe, applying a small dab of cream under her right eye with her finger while looking into a mirror.

Barrier-first skincare for lasting resilience
We start by fortifying your skin’s natural defenses for calmer, more resilient skin

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Boosts natural radiance
Enhances your skins inherent glow

Photograph of a smiling woman wearing a straw hat and sunglasses, looking to the right. Her long, brown hair is blowing in the wind, and sunlight casts dappled shadows through her hat onto her face. She is wearing a light blue striped shirt.

Increased confidence with or without makeup
Smoother texture and tighter appearing skin

Photograph of a woman applying cream to her face while looking into a mirror. She has dark hair pulled back and is wearing a light top.

All-in-one convenience
Multi-use face, neck and undereye formula to streamline your skincare routine

Photograph of three clear glass petri dishes on a light blue surface. The two dishes in the foreground contain water with rippling light patterns, while the third is partially visible in the background. A glass pipette casts a shadow in the upper left.

Fragrance-free and dye free
No unnecessary irritants – only what your skin needs to thrive

Photograph of a happy older couple. A man with a grey beard is laughing with his eyes closed, while a woman with short white hair hugs him from behind, smiling broadly.

Universally compatible
Effective for all skin types and ages

Photograph of a young Black woman with dark, curly hair pulled back, smiling broadly and looking over her left shoulder at the viewer. She is wearing a white strap on her shoulder. The background is blurred and light-colored.

Fast absorbing, zero residue
Absorbs quickly with no sticky finish and no makeup pilling

Photograph of an Asian woman applying cream to her face while looking into a mirror. She has dots of cream on her forehead and cheek, and her right hand is spreading it on her chin. Her reflection shows her back and dark ponytail.

Ethically made
Cruelty free and free from parabens, sulfates, and other unwanted additives

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Works with other products
Compatible with commonly used skin care and makeup routines

SEE THE SCIENCE

WHAT’S INCLUDED IN THE FOUR PART FU BEAUTY SYSTEM

MORNING

HYDRATION SERUM

Not your average serum. Using our encapsulation tech, it pushes vitamins and hydration deep into the skin, leaving you plump, smooth, and ready to glow all day.

MORNING

MOISTURIZER

Your daily armor. Antioxidants, oils, and botanicals hydrate, protect, and strengthen so your skin stays soft, radiant, and resilient.

NIGHT

NOURISHING SERUM

Repair mode, activated. This overnight serum feeds skin with collagen-boosting amino acids and deep hydration, so you wake up with firmer and smoother skin.

NIGHT

MOISTURIZER

The ultimate nightcap. With retinol, rich hydration, and calming botanicals, it renews your skin while you sleep, so you rise refreshed and radiant.

A photo shows a "fu BEAUTY Night Moisturizer" bottle and box on a black background. The clear bottle has a silver pump, teal cap, and teal label with the "fu BEAUTY" logo, "NIGHT MOISTURIZER," a moon and stars icon, and "0.5 fl oz (15 mL)." The bottle contains teal liquid with wavy lines at the bottom of the label. The dark teal box also displays the "fu BEAUTY" logo, "NIGHT MOISTURIZER," a moon and stars icon, and "0.5 fl oz (15 mL)."
A photo shows a "fu BEAUTY Night Moisturizer" bottle and box on a black background. The clear bottle has a silver pump, teal cap, and teal label with the "fu BEAUTY" logo, "NIGHT MOISTURIZER," a moon and stars icon, and "0.5 fl oz (15 mL)." The bottle contains teal liquid with wavy lines at the bottom of the label. The dark teal box also displays the "fu BEAUTY" logo, "NIGHT MOISTURIZER," a moon and stars icon, and "0.5 fl oz (15 mL)."
A photo shows a "fu BEAUTY Night Moisturizer" bottle and box on a black background. The clear bottle has a silver pump, teal cap, and teal label with the "fu BEAUTY" logo, "NIGHT MOISTURIZER," a moon and stars icon, and "0.5 fl oz (15 mL)." The bottle contains teal liquid with wavy lines at the bottom of the label. The dark teal box also displays the "fu BEAUTY" logo, "NIGHT MOISTURIZER," a moon and stars icon, and "0.5 fl oz (15 mL)."
A photo shows a "fu BEAUTY Night Moisturizer" bottle and box on a black background. The clear bottle has a silver pump, teal cap, and teal label with the "fu BEAUTY" logo, "NIGHT MOISTURIZER," a moon and stars icon, and "0.5 fl oz (15 mL)." The bottle contains teal liquid with wavy lines at the bottom of the label. The dark teal box also displays the "fu BEAUTY" logo, "NIGHT MOISTURIZER," a moon and stars icon, and "0.5 fl oz (15 mL)."

MORNING

HYDRATION SERUM

Not your average serum. Using our encapsulation tech, it pushes vitamins and hydration deep into the skin, leaving you plump, smooth, and ready to glow all day.

A photo shows a "fu BEAUTY Night Moisturizer" bottle and box on a black background. The clear bottle has a silver pump, teal cap, and teal label with the "fu BEAUTY" logo, "NIGHT MOISTURIZER," a moon and stars icon, and "0.5 fl oz (15 mL)." The bottle contains teal liquid with wavy lines at the bottom of the label. The dark teal box also displays the "fu BEAUTY" logo, "NIGHT MOISTURIZER," a moon and stars icon, and "0.5 fl oz (15 mL)."

MORNING

MOISTURIZER

Your daily armor. Antioxidants, oils, and botanicals hydrate, protect, and strengthen so your skin stays soft, radiant, and resilient.

A photo shows a "fu BEAUTY Night Moisturizer" bottle and box on a black background. The clear bottle has a silver pump, teal cap, and teal label with the "fu BEAUTY" logo, "NIGHT MOISTURIZER," a moon and stars icon, and "0.5 fl oz (15 mL)." The bottle contains teal liquid with wavy lines at the bottom of the label. The dark teal box also displays the "fu BEAUTY" logo, "NIGHT MOISTURIZER," a moon and stars icon, and "0.5 fl oz (15 mL)."

NIGHT

NOURISHING SERUM

Repair mode, activated. This overnight serum feeds skin with collagen-boosting amino acids and deep hydration, so you wake up with firmer and smoother skin.

A photo shows a "fu BEAUTY Night Moisturizer" bottle and box on a black background. The clear bottle has a silver pump, teal cap, and teal label with the "fu BEAUTY" logo, "NIGHT MOISTURIZER," a moon and stars icon, and "0.5 fl oz (15 mL)." The bottle contains teal liquid with wavy lines at the bottom of the label. The dark teal box also displays the "fu BEAUTY" logo, "NIGHT MOISTURIZER," a moon and stars icon, and "0.5 fl oz (15 mL)."

NIGHT

MOISTURIZER

The ultimate nightcap. With retinol, rich hydration, and calming botanicals, it renews your skin while you sleep, so you rise refreshed and radiant.

A photo shows a "fu BEAUTY Night Moisturizer" bottle and box on a black background. The clear bottle has a silver pump, teal cap, and teal label with the "fu BEAUTY" logo, "NIGHT MOISTURIZER," a moon and stars icon, and "0.5 fl oz (15 mL)." The bottle contains teal liquid with wavy lines at the bottom of the label. The dark teal box also displays the "fu BEAUTY" logo, "NIGHT MOISTURIZER," a moon and stars icon, and "0.5 fl oz (15 mL)."

Membership Means More.

FU Membership isn’t just another subscription. It’s the key to the hand-crafted FU Beauty System. Because every product is made with precision, memberships are limited. Membership means guaranteed product in your hands, priority delivery, and the rare chance to share access with someone you choose. Around here, membership isn’t a word. It’s your edge, your insider pass, your proof you belong where results actually happen.

Cancel anytime. No contracts. Just results worth staying for - why say FU to Fantastic You?

Explore the membership

THE SCIENCE

It’s not magic. It’s innovation. Developed with a you-first scientific approach and validated in real-use testing, the FU Beauty skin health system redefines results. Propelled by our proprietary delivery technology the nutrients your skin craves reach where they matter most, providing you with smoother texture, visible radiance, sumptuous hydration and stronger more resilient skin.

BEHIND THE SCIENCE

“We’re unique. Be unique with us. It’s not just about what we put on your skin. It’s how we get nutrients where they actually matter. While others stop at the surface, we go further, reaching the layers that power collagen health.”

— Dr. Kyle Mack., CO-Founder

SEE THE SCIENCE

OUR FU BEAUTY COMMITMENT

At FU Beauty, we promise to never play by the old beauty rules. No fear tactics. No fake filters. No chasing impossible perfection. Just real, science-backed skin health that gives your skin what it actually needs: power, protection, and a whole lot of love. We’re here to help you flip the script, age on your own terms, and show up every day as your most Fantastic You. This isn’t about covering up flaws. It’s about uncovering confidence. And that’s a promise we’re proud to put our name on.

GET TO KNOW US

REAL PEOPLE. REAL RESULTS.

“Not only is my skin properly hydrated, my skin is now glowing. I experienced so much more from the FU Beauty System than I thought I would.”

— Julia

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Get On The List

Be among the first to join FU Beauty as a founding member. Secure early access, unlock day-one benefits, and claim your place in a membership that redefines skin health. Once spots are gone, the wait begins.

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