We sell confidence. Not cosmetics
Scientifically crafted to help your skin show up as bold as you do.
Four Products.
One Streamlined System.
FU Beauty is a purposeful and simple four step routine with two daytime and two nighttime essentials, formulated to hydrate, protect, nourish, and renew your skin around the clock. Scientifically designed and refined with feedback from real users, it delivers the dependable, lasting improvement you crave.
EVERYTHING YOU NEED TO KNOW ABOUT THE FU BEAUTY SYSTEM
WHAT’S INCLUDED IN THE FOUR PART FU BEAUTY SYSTEM
WHAT’S INCLUDED IN THE FOUR-PART FU BEAUTY SYSTEM
MORNING
HYDRATION SERUM
Not your average serum. Using our encapsulation tech, it pushes vitamins and hydration deep into the skin, leaving you plump, smooth, and ready to glow all day.
MORNING
MOISTURIZER
Your daily armor. Antioxidants, oils, and botanicals hydrate, protect, and strengthen so your skin stays soft, radiant, and resilient.
NIGHT
NOURISHING SERUM
Repair mode, activated. This overnight serum feeds skin with collagen-boosting amino acids and deep hydration, so you wake up with firmer and smoother skin.
NIGHT
MOISTURIZER
The ultimate nightcap. With retinol, rich hydration, and calming botanicals, it renews your skin while you sleep, so you rise refreshed and radiant.
MORNING
HYDRATION SERUM
Not your average serum. Using our encapsulation tech, it pushes vitamins and hydration deep into the skin, leaving you plump, smooth, and ready to glow all day.
MORNING
MOISTURIZER
Your daily armor. Antioxidants, oils, and botanicals hydrate, protect, and strengthen so your skin stays soft, radiant, and resilient.
NIGHT
NOURISHING SERUM
Repair mode, activated. This overnight serum feeds skin with collagen-boosting amino acids and deep hydration, so you wake up with firmer and smoother skin.
NIGHT
MOISTURIZER
The ultimate nightcap. With retinol, rich hydration, and calming botanicals, it renews your skin while you sleep, so you rise refreshed and radiant.
Because Every Drop Counts
Because Every Drop Counts
The FU Beauty pump isn’t just a dispenser. It’s a precision instrument. Each press delivers the perfect dose, no more, no less. That means your product lasts longer, nothing gets wasted, and your skin gets exactly what it needs every single time. Smart. Simple. So very FU.
The FU Beauty pump isn’t just a dispenser. It’s a precision instrument. Each press delivers the perfect dose, no more, no less. That means your product lasts longer, nothing gets wasted, and your skin gets exactly what it needs every single time. Smart. Simple. So very FU.
Membership Means More.
Membership Means More.
FU Membership isn’t just another subscription. It’s the key to the hand-crafted FU Beauty System. Because every product is made with precision, memberships are limited. Membership means guaranteed product in your hands, priority delivery, and the rare chance to share access with someone you choose. Around here, membership isn’t a word. It’s your edge, your insider pass, your proof you belong where results actually happen.
FU Membership isn’t just another subscription. It’s the key to the hand-crafted FU Beauty System. Because every product is made with precision, memberships are limited. Membership means guaranteed product in your hands, priority delivery, and the rare chance to share access with someone you choose. Around here, membership isn’t a word. It’s your edge, your insider pass, your proof you belong where results actually happen.
Cancel anytime. No contracts. Just results worth staying for - why say FU to Fantastic You?
WHAT’S INCLUDED IN THE FOUR PART FU BEAUTY SYSTEM
WHAT’S INCLUDED IN THE FOUR-PART FU BEAUTY SYSTEM
MORNING
HYDRATION SERUM
Not your average serum. Using our encapsulation tech, it pushes vitamins and hydration deep into the skin, leaving you plump, smooth, and ready to glow all day.
MORNING
MOISTURIZER
Your daily armor. Antioxidants, oils, and botanicals hydrate, protect, and strengthen so your skin stays soft, radiant, and resilient.
NIGHT
NOURISHING SERUM
Repair mode, activated. This overnight serum feeds skin with collagen-boosting amino acids and deep hydration, so you wake up with firmer and smoother skin.
NIGHT
MOISTURIZER
The ultimate nightcap. With retinol, rich hydration, and calming botanicals, it renews your skin while you sleep, so you rise refreshed and radiant.
MORNING
HYDRATION SERUM
Not your average serum. Using our encapsulation tech, it pushes vitamins and hydration deep into the skin, leaving you plump, smooth, and ready to glow all day.
MORNING
MOISTURIZER
Your daily armor. Antioxidants, oils, and botanicals hydrate, protect, and strengthen so your skin stays soft, radiant, and resilient.
NIGHT
NOURISHING SERUM
Repair mode, activated. This overnight serum feeds skin with collagen-boosting amino acids and deep hydration, so you wake up with firmer and smoother skin.
NIGHT
MOISTURIZER
The ultimate nightcap. With retinol, rich hydration, and calming botanicals, it renews your skin while you sleep, so you rise refreshed and radiant.
Because Every Drop Counts
Because Every Drop Counts
The FU Beauty pump isn’t just a dispenser. It’s a precision instrument. Each press delivers the perfect dose, no more, no less. That means your product lasts longer, nothing gets wasted, and your skin gets exactly what it needs every single time. Smart. Simple. So very FU.
The FU Beauty pump isn’t just a dispenser. It’s a precision instrument. Each press delivers the perfect dose, no more, no less. That means your product lasts longer, nothing gets wasted, and your skin gets exactly what it needs every single time. Smart. Simple. So very FU.
Membership Means More.
Membership Means More.
FU Membership isn’t just another subscription. It’s the key to the hand-crafted FU Beauty System. Because every product is made with precision, memberships are limited. Membership means guaranteed product in your hands, priority delivery, and the rare chance to share access with someone you choose. Around here, membership isn’t a word. It’s your edge, your insider pass, your proof you belong where results actually happen.
FU Membership isn’t just another subscription. It’s the key to the hand-crafted FU Beauty System. Because every product is made with precision, memberships are limited. Membership means guaranteed product in your hands, priority delivery, and the rare chance to share access with someone you choose. Around here, membership isn’t a word. It’s your edge, your insider pass, your proof you belong where results actually happen.
Cancel anytime. No contracts. Just results worth staying for - why say FU to Fantastic You?
MORNING HYDRATION SERUM
Most serums work only on the surface of your skin. Our formulation is unique. It uses our proprietary lipid encapsulation technology to hydrate, strengthen, and refresh your skin each morning by delivering vitamins and hydration deep beneath the surface, where they can work most effectively. The result is skin that feels plump, resilient, and visibly healthier. Get ready to face your day with confidence.
Key Ingredients & What They Do
Niacinamide (Vitamin B3)
- Brightens dull skin, evens out tone, calms redness, and smooths appearance of fine lines.
Calcium Pantothenate (Vitamin B5)
- Helps skin recover from stress, soothes irritation, and locks in moisture for long-lasting comfort.
Sodium Hyaluronate
- A form of hyaluronic acid that draws water deep into the skin, helping it stay plump, smooth, and hydrated throughout the day.
Glycerin
- Keeps skin soft and hydrated by continuously drawing in moisture.
Dimyristoyl Phosphatidylcholine
- The cornerstone of our proprietary delivery system, it encapsulates the vitamins and glycerin, ensuring they penetrate into deeper layers of the skin to work below the surface, not just on top.
The Result
Skin that feels deeply hydrated, smoother, calmer, and more even in tone. Over time, your skin looks healthier, feels stronger, and glows with lasting radiance. Our morning serum doesn’t provide just a quick fix, but real and lasting visible improvement.
Directions
Apply each morning after cleansing. Shake well and dispense 1-2 pumps into clean hands and gently massage into face, under-eye area, and neck. Allow to fully absorb before applying moisturizer.
Ingredients
Water, Niacinamide, Calcium Pantothenate, Sodium Hyaluronate, Glycerin, Dimyristoyl Phosphatidylcholine, Potassium Sorbate, Sodium Benzoate, Disodium EDTA
0.5 fl oz (15 mL)
MORNING MOISTURIZER
Your skin faces stress from the moment the day begins. UV rays, pollution, and dryness can all take a toll. Our morning moisturizer was designed to hydrate, nourish, and protect your skin right from the start. With a blend of antioxidants, natural oils, and lightweight hydration delivered through our proprietary lipid encapsulation system, it keeps skin healthy, radiant, and ready for whatever the day brings.
Key Ingredients & What They Do
Tetrahexyldecyl Ascorbate (Vitamin C)
- A stable form of Vitamin C that helps brighten skin and defend against free radicals from sunlight and pollution.
Aloe Barbadensis Leaf Juice
- Provides lightweight hydration while soothing and calming the skin, reducing visible irritation.
Persea Gratissima (Avocado) Oil
- Packed with nutrients and fatty acids, it softens skin and helps lock in moisture.
Simmondsia Chinensis (Jojoba) Seed Oil
- A form of hyaluronic acid that draws water deep into the skin, helping it stay plump, smooth, and hydrated throughout the day.
Camellia Sinensis (Green Tea) Leaf Extract
- A potent antioxidant that helps neutralize free radicals and reduce stress on the skin.
Butyrospermum Parkii (Shea) Butter
- Rich and replenishing, it seals in hydration and improves suppleness.
Tocopherol (Vitamin E)
- Works with Vitamin C to protect skin against environmental stressors while supporting smooth, resilient texture.
Dimyristoyl Phosphatidylcholine
- The cornerstone of our proprietary delivery system, it encapsulates pure water and glycerin, transporting hydration deep into the skin and releasing it gradually for overnight replenishment.
The Result
This moisturizer works hand-in-hand with our Morning Hydration Serum to provide all-day hydration, nourishment, and protection. Antioxidants guard against environmental damage, while oils and butters strengthen and soften the skin barrier. The encapsulated water and glycerin infuse skin with deep, lasting hydration, keeping it plump and refreshed. The result of the morning system is skin that feels smooth, radiant, and resilient, providing a confident foundation for the day ahead.
Directions
Apply after morning serum fully absorbs. Dispense 1-2 pumps into clean hands and massage into face, under-eye area, and neck.
Ingredients
Water, Helianthus Annuus (Sunflower) Seed Oil, Caprylic/Capric Triglyceride, Aloe Barbadensis Leaf Juice, Glyceryl Stearate Citrate, Cetyl Alcohol, Stearic Acid, Glycerin, Tetrahexyldecyl Ascorbate, Persea Gratissima (Avocado) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Panthenol, Sodium Hyaluronate, Camellia Sinensis Leaf Extract, Butyrospermum Parkii (Shea) Butter, Tocopherol, Carbomer, Phenoxyethanol, Ethylhexylglycerin, Dimyristoyl Phosphatidylcholine, Sodium Benzoate, Potassium Sorbate
0.5 fl oz (15 mL)
NIGHT NOURISHING SERUM
At night, your skin naturally shifts into repair mode. Our night serum is designed to work with your body’s natural rhythms by delivering collagen-building amino acids and deep hydration directly where they’re needed most. Using our proprietary lipid-based delivery system, each active ingredient is encapsulated for maximum stability, penetration, and gradual release overnight. This ensures your skin gets full restorative benefits while you sleep.
Key Ingredients & What They Do
Glycine
- A key amino acid that serves as a building block for collagen, helping skin stay firm and smooth.
Proline
- An essential amino acid in collagen production, it supports your skin’s structure and elasticity.
Lysine
- Supports collagen cross-linking, which strengthens skin and helps it maintain resilience.
Arginine
- Boosts hydration and supports repair, helping skin recover from daily stress and promoting healthy renewal.
Serine
- Supports hydration and protein synthesis, supporting both moisture balance and collagen health.
Sodium Hyaluronate
- A form of hyaluronic acid that draws water deep into the skin, helping it stay plump, smooth, and hydrated overnight.
Dimyristoyl Phosphatidylcholine
- The cornerstone of our proprietary delivery system, it encapsulates the amino acids in this list, ensuring they penetrate into deeper layers of the skin and release gradually for sustained, overnight effectiveness.
The Result
Skin that feels deeply hydrated, smoother, calmer, and more even in tone. Over time, your skin looks healthier, feels stronger, and glows with lasting radiance. Our morning serum doesn’t provide just a quick fix, but real and lasting visible improvement.
Directions
Apply each evening after cleansing. Shake well and dispense 1-2 pumps into clean hands and gently massage into face, under-eye area, and neck. Allow to fully absorb before applying moisturizer.
Ingredients
Water, Glycine, Proline, Sodium Hyaluronate, Lysine, Arginine, Serine, Dimyristoyl Phosphatidylcholine, Potassium Sorbate, Sodium Benzoate, Disodium EDTA
0.5 fl oz (15 mL)
NIGHT MOISTURIZER
Night is when your skin naturally repairs and renews itself and this moisturizer is designed to work with our Night Nourishing Serum to enhance that process. It combines calming botanicals, rich emollients, and a clinically proven retinol. All supported by our proprietary delivery system, which encapsulates pure water and glycerin to drive deep, long-lasting hydration into the skin. This dual approach of replenishing moisture and supporting renewal ensures that you wake up with your skin looking and feeling restored.
Key Ingredients & What They Do
Retinol
- A proven anti-aging active that supports collagen renewal, improves skin texture, and softens the look of fine lines and wrinkles.
Aloe Barbadensis Leaf Juice
- Provides lightweight hydration while soothing and calming the skin, reducing visible irritation.
Rosa Canina (Rosehip) Seed Oil
- Rich in essential fatty acids and natural Vitamin A, it nourishes, smooths, and helps improve the appearance of uneven tone.
Chamomilla Recutita (Matricaria) Flower Extract
- A calming botanical that reduces signs of irritation and helps skin feel more comfortable.
Sodium Hyaluronate
- A form of hyaluronic acid that draws water deep into the skin, helping it stay plump, smooth, and hydrated overnight.
Cucumis Sativus (Cucumber) Fruit Extract
- Refreshes and soothes, reducing puffiness and leaving the skin feeling cool and calm.
Camellia Sinensis (Green Tea) Leaf Extract
- A potent antioxidant that helps neutralize free radicals and reduce stress on the skin.
Butyrospermum Parkii (Shea) Butter
- Rich and replenishing, it seals in hydration and improves suppleness.
Dimyristoyl Phosphatidylcholine
- The cornerstone of our proprietary delivery system, it encapsulates pure water and glycerin, transporting hydration deep into the skin and releasing it gradually for overnight replenishment.
The Result
This moisturizer works while you sleep, promoting hydration, nourishment, and renewal. The encapsulated water and glycerin deliver deep, lasting moisture, while botanicals soothe and calm tired skin. Retinol actively supports collagen renewal in combination with our Night Nourishing Serum, which reduces the look of fine lines and improves texture. By morning, your skin feels plump, refreshed, and visibly smoother.
Directions
Massage 1-2 pumps into face, under-eye area, and neck after night serum fully absorbs. If irritation occurs, reduce frequency of use. Avoid contact with eyes. If pregnant or nursing consult a physician before use.
Ingredients
Water, Helianthus Annuus (Sunflower) Seed Oil, Caprylic/Capric Triglyceride, Aloe Barbadensis Leaf Juice, Glyceryl Stearate Citrate, Cetyl Alcohol, Stearic Acid, Glycerin, Persea Gratissima (Avocado) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Panthenol, Rosa Canina Seed Oil, Chamomilla Recutita (Matricaria) Flower Extract, Sodium Hyaluronate, Phospholipids, Cucumis Sativus (Cucumber) Fruit Extract, Camellia Sinensis Leaf Extract, Retinol, Butyrospermum Parkii (Shea) Butter, Tocopherol, Carbomer, Propanediol, Phenoxyethanol, Ethylhexylglycerin, Dimyristoyl Phosphatidylcholine, Sodium Benzoate, Potassium Sorbate
0.5 fl oz (15 mL)
People are talking about FU
Video Testimonials
Before & After
FU Beauty User Reviews
We’re excited to unleash the FU Beauty System. An intentionally simple, science-led routine built for real-world skin. Early users reported smoother feel, better hydration, and a fast uptick in glow. Below are their words, exactly as they experienced it.
REAL PEOPLE. REAL RESULTS.
“Out of the variety of different products I have used over the past 20 years, I have definitely seen the best results in a short amount of time from the FU Beauty System.”
— Laura